Make it useful
Develop practical experiences that help people navigate everyday decisions with more confidence.
We are a British company creating thoughtful brands and digital experiences with a simple ambition: to make life easier, brighter and better for people in the UK.
Explore our brands ↗Ethereal 7 Ltd is a British company developing brands and digital projects for the people and communities we serve.
Our work brings together retail, useful information and digital experiences. Each project has its own identity, but they share the same goal: to make everyday choices and moments feel simpler, more accessible and more enjoyable.
We believe the best ideas start with a real need and are made with care.
Develop practical experiences that help people navigate everyday decisions with more confidence.
Use clear language and thoughtful design so our brands are easy to explore and understand.
Build each project with attention to the people it serves and the details that matter.
Our projects focus on the moments, needs and interests that are part of everyday life.
A fashion destination bringing together clothing and style for everyday life. Sugarplum is operated by Ethereal 7 Ltd.
Visit Sugarplum ↗A UK-first pregnancy companion in development, bringing together practical information and tools to support the journey week by week.
Visit BabyMoon Hub ↗Fitness ideas and an app in development, designed to help people build confidence in their movement.
Explore Chloe on YouTube ↗An independent British company with a focus on useful, approachable brands and experiences.
For enquiries about Ethereal 7 Ltd and its projects, get in touch with our team.
Telephone: +44 7347 513993
BabyMoon Hub enquiries: hello@babymoonhub.com