ETHEREAL 7 LTDBRITISH COMPANY
Ethereal 7 Ltd · United Kingdom

Better ideas for everyday life.

We are a British company creating thoughtful brands and digital experiences with a simple ambition: to make life easier, brighter and better for people in the UK.

Explore our brands   ↗
British companyPeople firstBuilt for everyday life
01 / Our company

British roots.
Everyday purpose.

Ethereal 7 Ltd is a British company developing brands and digital projects for the people and communities we serve.

Our work brings together retail, useful information and digital experiences. Each project has its own identity, but they share the same goal: to make everyday choices and moments feel simpler, more accessible and more enjoyable.

02 / Our purpose

Designed around
people’s lives.

We believe the best ideas start with a real need and are made with care.

01

Make it useful

Develop practical experiences that help people navigate everyday decisions with more confidence.

02

Keep it welcoming

Use clear language and thoughtful design so our brands are easy to explore and understand.

03

Grow with care

Build each project with attention to the people it serves and the details that matter.

03 / Our projects

Different ideas.
One shared ambition.

Our projects focus on the moments, needs and interests that are part of everyday life.

Fashion & retail

Sugarplum

A fashion destination bringing together clothing and style for everyday life. Sugarplum is operated by Ethereal 7 Ltd.

Visit Sugarplum ↗
Pregnancy & wellbeing · In development

BabyMoon Hub

A UK-first pregnancy companion in development, bringing together practical information and tools to support the journey week by week.

Visit BabyMoon Hub ↗
Fitness & wellbeing · In development

Strength with Chloe

Fitness ideas and an app in development, designed to help people build confidence in their movement.

Explore Chloe on YouTube ↗

Meet all our brands & projects ↗

04 / Company profile

Get to know
Ethereal 7 Ltd.

An independent British company with a focus on useful, approachable brands and experiences.

Company name
Ethereal 7 Ltd
Based in
United Kingdom
Areas of focus
Retail, digital experiences and information
Company address
128 City Road
London, EC1V 2NX
United Kingdom
05 / Contact

Let’s connect.

For enquiries about Ethereal 7 Ltd and its projects, get in touch with our team.

Telephone: +44 7347 513993
BabyMoon Hub enquiries: hello@babymoonhub.com